How to Design with Copy as a Tool

Words are experiences

Start with a script.

Make it instructional without sounding like a manual.

Lay low on cleverness.

Keep it simple but significant.

Design with content in mind.

“Content precedes design. Design in the absence of content is not design, it’s decoration.” — Zeldman

Be conversational, if necessary.

First, imagine and write the conversation you would have with the user if there were no interface. Then use this conversation to guide the rest of the design. This includes the selection of the medium of interaction, the visuals, and the interactions.” — Erika Hall, Conversational Design

Augment the brand through the experience.

Don’t be afraid of being boring, for once.

Learn from the best in the industry.

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nikki espartinez

nikki espartinez

On the intersection of life and work. No in-betweens.